Retargeted Marketing Programs

Retargeting paid ads has significantly changed the paid search landscape since 2010.  The Google Display Network (previously the Content Network) and others including AdRoll, FB and others have dramatically improved retargeted capabilities to allow specific lists to be built, targeting a multitude of audiences for different purposes and offers as prospects travel down the buying cycle.

Multiple platforms can also 'run into' each other, increasing your overall spend and competing against yourself.  Our blend of granular structures and laying out specific goals can help.ic76 23x

 

Our retargeting programs include:

  • Historical and ongoing research to cut excessive waste
  • Segmenting networks and devices to match goals across platforms
  • Minimizing 'overtargeting', which can waste opportunity
  • Building lists specifically for the offer and target market
  • Analyzing programs for 'off time' targeting

 FixClicks builds paid search programs dedicated to helping clients exceed goals quarter after quarter, year after year. This level of dedication, genuine care for client performance and keeping the custom-built practices and knowledge confidential is how we help our valuable clients succeed for the long term.