SEO for End of Sale and End of Life Activities

Product lines and offerings can change. Legacy products, for whatever reason, may need to be scheduled to end support and availability, then either replaced or completely removed.

As with product launches, end-of-sale or service (EOS) and end-of-life (EOL) represent a new path for corporations.  Products are usually 'sunset' first, beginning the 'phasing out' stage to prepare stakeholders and customers for final transition activities.   

FixClicks understands the needs and timelines associated with sunsetting products towards EOL.  As with rebranding and acquisitions; in most cases, EOL usually requires the removal of all search visibility for availability of the product line. 

FixClicks services for sunsetting & EOL activities include:

• Documenting and categorizing online web properties associated with EOL product lines
• Assisting with the timeline of EOS and official product sunsetting
• Accelerated visibility for new product lines if transition is occurring
• Internal link audits and redirection lists for legacy URL's
• Auditing and timing regional needs in the event products will continue in different regions/languages
• Recommending additional messaging and action items related to EOL
• Paid search audits and management before, during and after all stages of the transition

End of Life activities can signal new beginnings, advancements in company technologies and improving ROI.  FixClicks is dedicated to ensuring your EOS/EOL activities are conducted appropriately on search engines. Please research our services further and contact us for a confidential assessment today.