SEO for Global Organizations
Search engine optimization for global organizations with multiple languages and departments can be one of the most difficult SEO tasks of all. Different languages, different cultures, different time zones, different everything require understanding and cooperation at a global scale.
Organizations with a global reach sometimes have regional departments and contacts who manage and translate content, yet the website and domain control is centrally located and decisions flow from corporate marketing teams located in those regions.
FixClicks has extensive experience managing websites with different languages. We are not translators, but we understand how different domains/folder/subdomains work and help to avoid the 'English takeover' where English content dominates regional content, leaving opportunity to competitors in ever-growing regional bases. It is purely technical when we are talking Global SEO.
Some of the Global SEO services FixClicks provides include:
- Customized webmaster tool, search console account setup and management
- Canonical and HREFLANG tag management, recommendations
- Assisting with GDPR requirements
- Recommending EN vs non-EN structures for open source CMS
- Recommendations for META tags translations with longer phrases
- Language usage and recommendations for different parts of Europe in particular
- Review, redirection and removal of legacy translated content
- Off-hour communication with English speaking regional representatives
- Paid Search account research, recommendations and management if needed
- Location contact, address and phone number review and modification
- General search engine and website recommendations to support company unity
FixClicks enjoys working with the challenges associated with global company search optimization and thrives on results achieved. Please learn more about our services and contact us for a confidential discussion about your program needs.